A lot of us get hung up on the word strategy*. It sounds like something that needs a 40-page document, a boardroom and a consultant to translate it.*

But here's the thing: if strategy feels too corporate or complicated, try swapping it for a better word. Clarity.

Because when I'm talking to small business owners, that's really what strategy comes down to. Knowing what you're working towards, understanding what you want to achieve, and having a practical path to get there.

Being busy with marketing isn't the same as having a marketing strategy.